Changelog
What changed, and when.
Changes you’ll notice in Oocta, newest first. Fixes that only touch how we build and test Oocta aren’t listed.
Shipped
Recent changes.
A new look, everywhere
New colors, type, logo and octopus across the site, the app and the emails Oocta sends you. The site has a light and a dark version; pick one with the switch in the header.
A new home page
The home page now follows one campaign from your facts to published, with the example switched between a med spa, a restaurant and a real-estate office.
Reels arrive finished
Every video post in a campaign now reaches your review as a finished reel, with captions and an end card. A TikTok post can’t be approved until its video is ready, because TikTok only takes video.
Ask for a change
In review, ask for a change in your own words and Oocta rewrites the caption for you to look at again. On a phone, swipe right to approve and left to ask for a change. When posts are waiting, Oocta sends one email with a short preview; approving still happens in the app.
Start from your website
When you set up, Oocta reads your website and shows each fact it found with the page it came from: offers, prices, hours and address. You confirm, edit or remove each one, and only the facts you confirm are used to check what your posts say.
Home shows only what was measured
The brief on Home now shows only results measured on your own posts, and says how many posts each line is based on.
Plain names for every check
The review card names each check in plain words, such as “Claims match your facts”, and an approved post gets a stamp you can see.
Easier with a keyboard or a screen reader
Sign-up, sign-in, the campaign brief and the review queue now work with a keyboard and a screen reader: every field has a name, errors are read out with their field, and focus comes back where you left it.
Fixes
Inbox no longer stops loading after a few page views. A website whose page title starts with “Home” no longer names your business “Home”. Sign-in and sign-up load on computers without 3D graphics.
Facebook data deletion requests work
If you remove Oocta from your Facebook account, the request now reaches Oocta, the connection is deleted, and the status page says what was deleted.
The right brief, every time
Picking one goal and then another while the brief was still loading could show the first goal’s brief. Now the last goal you pick is the one you see.
Fewer failed campaign runs
If one check comes back unreadable, Oocta tries that step once more instead of stopping the whole campaign.
Campaigns
Start a campaign from a short brief: the goal, the offer, who it’s for, the proof and the ask. Oocta proposes concepts, you choose the ones to go ahead, and it writes the posts for each channel.
One review queue
Every post Oocta writes waits for you in one place. Approve it, edit it, or reject it with a reason. A rejected post is kept, not deleted.
Publishing that doesn’t post twice
If a platform doesn’t answer clearly, Oocta doesn’t try again on its own. It asks you to check the post and tell it whether it went out.
Autopilot is earned
Autopilot can publish on its own only after you've approved at least 20 posts, the last 10 in a row, and fewer than 15% of your recent decisions were rejections. You can pause it in one click.
New plans
Three plans: Starter, Growth and Scale. 7 days free. A card is required to start, and your plan begins when the trial ends unless you cancel first.
Customer quotes go out without names
A post that quotes a review no longer names the reviewer. Oocta can’t always tell who wrote which review, so it says “a customer”, and you can add the name in review when you’re sure.
More concepts make it through
A concept that fails only because it used a detail that isn’t in your facts is repaired once and checked again.
A better ask in the brief
The brief now suggests something people can do, such as “Get in touch to book”, instead of copying the text of a button from your site. A job that takes longer than usual now says so and offers Try again.
Safer passwords
Sign-up and password reset turn down passwords that appear in known data breaches. Only a short piece of a scrambled form of the password is checked, never the password itself.
Security fixes
The software Oocta is built on was updated to close known security issues, and the rules for who can change an account’s usage were tightened.
Your strategy report explains your own numbers
Every number in your strategy report, such as your best times to post, now comes from your own posts or is labeled as an industry baseline. The written explanations never add numbers of their own.
Start with one offer
Tell Oocta what you’re promoting.
It plans the campaign from what you already have and brings every post to you first. You approve what goes out.
7-day trial · card required · cancel anytime