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For salons and beauty

Your service menu, turned into posts you approve.

Oocta reads your services, prices and care cards, plans a campaign around the offer you want to fill, and writes the posts. Promises a salon can’t keep are caught before you see them.

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An example campaign

Fall gloss and trim

A service menu, a color care card and a note from a regular. Here is one campaign, from the facts to the post waiting for review.

Illustrative example: Marlow Hair Studio, a hair salon in Boise

  1. Your facts go in first

    Oocta starts from what the business already has: your service menu, your color care card, a note from a regular. Each fact keeps the place it came from.

    Service menu

    Gloss and trim

    75 min$120

    Fall, until Oct 31 · book online

    Color care card

    • Wash in cool water
    • Sulfate-free shampoo
    • A gloss every 6 to 8 weeks

    A regular’s note

    “My blonde goes brassy by fall.”

    At her September visit

    Facts, numbered

    1. 1Gloss and trimService menu
    2. 275 minutesService menu
    3. 3$120Service menu
    4. 4Wash in cool waterColor care card
    5. 54 stylists, all trained in colorAbout us
    6. 6BoiseProfile
    7. 7“My blonde goes brassy by fall.”A regular’s note
    8. 8Until Oct 31Service menu

  2. The facts become a brief and concepts

    The brief names the goal, the offer, who it’s for, the proof and the ask, each pointing at the facts behind it. Concepts are checked against the brief before you see them, and you pick the ones that go ahead.

    The brief · Fall gloss and trim

    Goal
    Promote an offer
    Offer
    Gloss and trim, 75 minutes, $120, until Oct 31 facts 1–3, 8
    Who
    Blondes in Boise whose color turns brassy in the fall facts 6, 7
    Proof
    4 stylists, all trained in color fact 5
    Ask
    Book a gloss and trim

    Concepts

    • Brassy by fallyou picked this one
    • The 75-minute glossmatches brief
    • Cool water, warm blondematches brief
    • Meet the color teammatches brief

  3. The posts are written, then checked

    Every phrase that states a fact points at the fact it came from. Before the post reaches you, each claim is checked against the facts and against what this kind of business may not promise.

    The post · Instagram

    Blonde turning brassy?

    Blonde turning brassy? One regular put it simply: 7“My blonde goes brassy by fall.” Our 1gloss and trim takes 275 minutes and costs 3$120, 8until Oct 31, with one of our 54 stylists here in 6Boise. Between visits, 4wash in cool water. Book from the link in our bio.

    Each number is the fact it came from

    The checks

    • Gloss and trim, 75 minutes, $120In your facts · Service menu
    • Until Oct 31In your facts · Service menu
    • One of our 4 stylistsIn your facts · About us
    • Damage-free color, guaranteedCaught · rewritten without itResults can't be guaranteed. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
    • Wash in cool waterIn your facts · Color care card

  4. You review it

    The post waits in one review queue. Approve it, edit it, ask for a change in your own words, or reject it with a reason. Nothing is scheduled until you approve.

    Instagram · Tue, Oct 13, 10:00 AM · Fall gloss and trim

    Blonde turning brassy?

    Waiting for you

    Illustrative example: the review card, drawn

Checked before you see it

What Oocta won’t say for you.

Some words get a business into trouble. Oocta checks every concept and every post for them, and for anything your facts don’t support.

Claims Oocta won’t write for salons and beauty businesses

If a draft uses one of these, the check fails and names the reason, and the post is rewritten without it.

  • “guaranteed”Results can't be guaranteed. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “FDA”FDA approval/clearance claims must match the device or product exactly; leave them to the provider.
  • “painless”Sensation varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “permanent”"Permanent" results are rarely true (e.g. laser hair removal is "reduction"). Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “lasting results”How long results last varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “cure”Treating or curing a condition is a medical claim. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “no downtime”Recovery varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “no side effects”Every treatment has possible side effects. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “risk-free”No procedure is risk-free. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “100% safe”Absolute safety claims are not substantiable. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “clinically proven”Needs a specific study behind it; cite it or drop the claim.
  • “instant results”Outcome timing varies. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “look years younger”A specific age-reversal promise is an outcome claim. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “scientifically proven”Needs a specific study behind it.
  • “doctor recommended”Needs a real, named endorsement.

Rankings and superlatives, only with proof

These pass only when your own facts say so, for example an award you list on your website.

  • “#1”A ranking claim needs a named source.
  • “best in”An unverifiable superlative ("best in town").
  • “world-class”An unverifiable superlative.
  • “award-winning”Name the award, or drop the claim.
  • “lowest price”A price comparison claim needs to be provable.
  • “cheapest”A price comparison claim needs to be provable.

And for every post

  • A price, a number, a date or a promise that isn’t in your facts fails the check. Oocta rewrites the post once without it; if it still doesn’t pass, the post is dropped and you aren’t charged for it.
  • A quote from a customer goes out without the customer’s name. Oocta can’t always tell who wrote which review; you can add a name in review when you’re sure.
  • Under Autopilot, a post that quotes a price, or makes a claim Oocta couldn’t find in your facts, still waits for you.
  • Under Autopilot, a post that makes a results claim still waits for you, even when your facts support it.

These checks run before your review. They are a screen, not legal advice, and you approve every post before it goes out.

The rest of the loop

Then it goes out, and comes back.

Once you approve, Oocta publishes at the time you picked, and likes, comments, shares and reach come back from each platform. How the whole loop works, including when Autopilot can post without asking, is on one page.

How Oocta works

Start with one offer

Start with what you want to promote.

Tell Oocta what you’re promoting. It plans the campaign from what you already have and brings every post to you first.

Start your first campaign

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