For consumer brands
Your product page, turned into a campaign.
Oocta reads your product pages, labels and reviews, plans a campaign around the offer you want to sell, and writes the posts in your voice. Rankings and superlatives you can’t back up are caught before you see them.
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An example campaign
Fall 3-pack
A product page, the label and a review left on the site. Here is one campaign, from the facts to the post waiting for review.
Illustrative example: Sawtooth Pepper Co., a small-batch hot sauce maker in Boise
Your facts go in first
Oocta starts from what the business already has: your product page, your label, a review from your site. Each fact keeps the place it came from.
Label
- Serranos, cider vinegar
- Garlic, sea salt
- Smoked over applewood
A review
“Goes on everything, even eggs.”
From a review on the site
Facts, numbered
- 1Smoked serrano hot sauceProduct page
- 2$9 a bottleProduct page
- 3Fall 3-pack, $24Product page
- 4Smoked over applewoodLabel
- 5Serranos, cider vinegar, garlic, sea saltLabel
- 6Small batches, made in BoiseAbout us
- 7“Goes on everything, even eggs.”A review
- 83-pack until Nov 15Product page
The facts become a brief and concepts
The brief names the goal, the offer, who it’s for, the proof and the ask, each pointing at the facts behind it. Concepts are checked against the brief before you see them, and you pick the ones that go ahead.
The brief · Fall 3-pack
- Goal
- Promote an offer
- Offer
- Fall 3-pack, $24, until Nov 15 facts 3, 8
- Who
- People who put hot sauce on everything fact 7
- Proof
- Smoked over applewood, from a short ingredient list facts 4, 5
- Ask
- Shop the 3-pack
Concepts
- Smoked over applewoodyou picked this one
- Read the labelmatches brief
- Even eggsmatches brief
- The fall 3-packmatches brief
The posts are written, then checked
Every phrase that states a fact points at the fact it came from. Before the post reaches you, each claim is checked against the facts and against what this kind of business may not promise.
The post · Instagram
Smoked over applewood.
Our 1smoked serrano is 4smoked over applewood and made from 5serranos, cider vinegar, garlic and sea salt. 6Small batches, made in Boise. 2$9 a bottle, or the 3fall 3-pack for $24 8until Nov 15. One reviewer said it 7“goes on everything, even eggs.” Shop from the link in our bio.
Each number is the fact it came from
The checks
- Smoked over applewoodIn your facts · Label
- $9 a bottle, 3-pack $24In your facts · Product page
- Small batches, made in BoiseIn your facts · About us
- Boise’s #1 hot sauceCaught · rewritten without itA ranking claim needs a named source.
- Goes on everything, even eggsIn your facts · A review
You review it
The post waits in one review queue. Approve it, edit it, ask for a change in your own words, or reject it with a reason. Nothing is scheduled until you approve.
Smoked over applewood.
Waiting for youIllustrative example: the review card, drawn
Checked before you see it
What Oocta won’t say for you.
Some words get a business into trouble. Oocta checks every concept and every post for them, and for anything your facts don’t support.
Claims Oocta won’t write for consumer brands
If a draft uses one of these, the check fails and names the reason, and the post is rewritten without it.
- “scientifically proven”Needs a specific study behind it.
- “doctor recommended”Needs a real, named endorsement.
Rankings and superlatives, only with proof
These pass only when your own facts say so, for example an award you list on your website.
- “#1”A ranking claim needs a named source.
- “best in”An unverifiable superlative ("best in town").
- “world-class”An unverifiable superlative.
- “award-winning”Name the award, or drop the claim.
- “lowest price”A price comparison claim needs to be provable.
- “cheapest”A price comparison claim needs to be provable.
And for every post
- A price, a number, a date or a promise that isn’t in your facts fails the check. Oocta rewrites the post once without it; if it still doesn’t pass, the post is dropped and you aren’t charged for it.
- A quote from a customer goes out without the customer’s name. Oocta can’t always tell who wrote which review; you can add a name in review when you’re sure.
- Under Autopilot, a post that quotes a price, or makes a claim Oocta couldn’t find in your facts, still waits for you.
These checks run before your review. They are a screen, not legal advice, and you approve every post before it goes out.
The rest of the loop
Then it goes out, and comes back.
Once you approve, Oocta publishes at the time you picked, and likes, comments, shares and reach come back from each platform. How the whole loop works, including when Autopilot can post without asking, is on one page.
Start with one offer
Start with what you want to promote.
Tell Oocta what you’re promoting. It plans the campaign from what you already have and brings every post to you first.
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