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For real estate

Listings and open houses, written from the sheet.

Oocta writes from your listing sheet and neighborhood notes, plans the posts before the open house, and checks every one against fair-housing language. You approve each post before it goes out.

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An example campaign

Alder Street open house

A listing sheet, an open-house card and the agent’s neighborhood notes. Here is one campaign, from the facts to the post waiting for review.

Illustrative example: Hollis Street Realty, a real-estate office in Boise

  1. Your facts go in first

    Oocta starts from what the business already has: your listing sheet, your open-house card, your neighborhood notes. Each fact keeps the place it came from.

    Listing sheet

    3-bed bungalow

    Alder Street$489,000
    Oak floorsNew roof

    Open house

    Saturday

    11 am to 2 pm · coffee from the corner bakery

    Neighborhood notes

    “Two blocks from the Saturday market.”

    Dana Ortiz, listing agent

    Facts, numbered

    1. 13-bed bungalow, Alder StreetListing sheet
    2. 2Original oak floors, refinishedListing sheet
    3. 3New roof last springListing sheet
    4. 4$489,000Listing sheet
    5. 5Two blocks from the Saturday marketNeighborhood notes
    6. 6Saturday, 11 to 2Open-house card
    7. 7Dana Ortiz, listing agentProfile
    8. 8Coffee from the corner bakeryOpen-house card

  2. The facts become a brief and concepts

    The brief names the goal, the offer, who it’s for, the proof and the ask, each pointing at the facts behind it. Concepts are checked against the brief before you see them, and you pick the ones that go ahead.

    The brief · Alder Street open house

    Goal
    Bring people to the open house
    Offer
    3-bed bungalow on Alder Street, $489,000 facts 1, 4
    Who
    First-time buyers who want an older home
    Proof
    Oak floors refinished, a new roof facts 2, 3
    Ask
    Come Saturday, 11 to 2 fact 6

    Concepts

    • The oak floorsyou picked this one
    • Two blocks to marketmatches brief
    • Meet Danamatches brief
    • The new roofmatches brief

  3. The posts are written, then checked

    Every phrase that states a fact points at the fact it came from. Before the post reaches you, each claim is checked against the facts and against what this kind of business may not promise.

    The post · Instagram

    The bungalow on Alder Street.

    1A 3-bed bungalow on Alder Street, 5two blocks from the Saturday market. 2Original oak floors, refinished this summer, and 3a new roof last spring. Listed at 4$489,000. Come to the 6open house on Saturday, 11 to 2 and say hello to 7Dana. 8Coffee from the corner bakery.

    Each number is the fact it came from

    The checks

    • Original oak floorsIn your facts · Listing sheet
    • A new roof last springIn your facts · Listing sheet
    • Two blocks from the Saturday marketIn your facts · Neighborhood notes
    • Perfect for familiesCaught · rewritten without itFamilial status preference. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
    • Open house Saturday, 11 to 2In your facts · Open-house card

  4. You review it

    The post waits in one review queue. Approve it, edit it, ask for a change in your own words, or reject it with a reason. Nothing is scheduled until you approve.

    Instagram · Wed, Oct 14, 8:00 AM · Alder Street open house

    The bungalow on Alder Street.

    Waiting for you

    Illustrative example: the review card, drawn

Checked before you see it

What Oocta won’t say for you.

Some words get a business into trouble. Oocta checks every concept and every post for them, and for anything your facts don’t support.

Claims Oocta won’t write for real-estate agents and offices

If a draft uses one of these, the check fails and names the reason, and the post is rewritten without it.

  • “adults only”Familial status. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “no children”Familial status. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “perfect for families”Familial status preference. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “singles only”Familial status. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “couples only”Familial status. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “young professionals”Implies an age preference. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “empty nesters”Implies an age/familial preference. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “bachelor pad”Implies a sex/familial preference. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “christian”Religion. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “exclusive neighborhood”Can signal exclusion. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “safe neighborhood”Coded language regulators flag. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “able-bodied”Disability. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “no wheelchairs”Disability. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “english speaking”National origin. Fair Housing Act: ads may not state a preference or limitation based on a protected class.
  • “no section 8”Source-of-income discrimination is illegal in many states and cities.
  • “guaranteed sale”A sale outcome cannot be guaranteed without a written program behind it.
  • “scientifically proven”Needs a specific study behind it.
  • “doctor recommended”Needs a real, named endorsement.

Rankings and superlatives, only with proof

These pass only when your own facts say so, for example an award you list on your website.

  • “#1”A ranking claim needs a named source.
  • “best in”An unverifiable superlative ("best in town").
  • “world-class”An unverifiable superlative.
  • “award-winning”Name the award, or drop the claim.
  • “lowest price”A price comparison claim needs to be provable.
  • “cheapest”A price comparison claim needs to be provable.

And for every post

  • A price, a number, a date or a promise that isn’t in your facts fails the check. Oocta rewrites the post once without it; if it still doesn’t pass, the post is dropped and you aren’t charged for it.
  • A quote from a customer goes out without the customer’s name. Oocta can’t always tell who wrote which review; you can add a name in review when you’re sure.
  • Under Autopilot, a post that quotes a price, or makes a claim Oocta couldn’t find in your facts, still waits for you.

These checks run before your review. They are a screen, not legal advice, and you approve every post before it goes out.

The rest of the loop

Then it goes out, and comes back.

Once you approve, Oocta publishes at the time you picked, and likes, comments, shares and reach come back from each platform. How the whole loop works, including when Autopilot can post without asking, is on one page.

How Oocta works

Start with one offer

Start with what you want to promote.

Tell Oocta what you’re promoting. It plans the campaign from what you already have and brings every post to you first.

Start your first campaign

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