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For med spas

Posts your med spa can stand behind.

Oocta plans each campaign from your treatment menu, your prices and the words the people you treat actually use. Claims are checked against your facts and against what a med spa may not promise, and nothing goes out until you approve it.

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An example campaign

Fall HydraFacial Refresh

A treatment menu, an aftercare card and a note from someone who came in. Here is one campaign, from the facts to the post waiting for review.

Illustrative example: Solace Aesthetics, a med spa in Boise

  1. Your facts go in first

    Oocta starts from what the business already has: your treatment menu, your aftercare card, a note from a client. Each fact keeps the place it came from.

    Treatment menu

    HydraFacial Refresh

    45 min$149

    Fall, until Oct 31 · done by a nurse

    Fall aftercare card

    • Humidifier by the bed
    • Take-home hydrating serum
    • Sunscreen, even on grey days

    Client note

    “By mid-afternoon my skin feels tight.”

    A client, after an October visit

    Facts, numbered

    1. 1Fall HydraFacial RefreshTreatment menu
    2. 245 minutesTreatment menu
    3. 3$149Treatment menu
    4. 4Take-home hydrating serumAftercare card
    5. 53 registered nursesAbout us
    6. 6BoiseProfile
    7. 7“My skin feels tight by mid-afternoon.”Client note
    8. 8Humidifier by the bedAftercare card

  2. The facts become a brief and concepts

    The brief names the goal, the offer, who it’s for, the proof and the ask, each pointing at the facts behind it. Concepts are checked against the brief before you see them, and you pick the ones that go ahead.

    The brief · Fall HydraFacial Refresh

    Goal
    Promote an offer
    Offer
    Fall HydraFacial Refresh, 45 minutes, $149, with a take-home serum facts 1–4
    Who
    Busy professionals in Boise whose skin feels tight in the fall facts 6, 7
    Proof
    Done by one of 3 registered nurses fact 5
    Ask
    Book your HydraFacial

    Concepts

    • Dry air seasonyou picked this one
    • Nurses, not a rotating front deskmatches brief
    • The lunch-break refreshmatches brief
    • Hydration questions, answeredmatches brief

  3. The posts are written, then checked

    Every phrase that states a fact points at the fact it came from. Before the post reaches you, each claim is checked against the facts and against what this kind of business may not promise.

    The post · Instagram

    Your skin notices the dry air before you do.

    As 6Boise heads into late October, clients tell us 7their skin feels tight by mid-afternoon. Our 1Fall HydraFacial Refresh takes 245 minutes, is done by one of our 53 registered nurses and comes with 4a take-home hydrating serum. 3$149. 8Keep a humidifier by the bed. Book from the link in our bio.

    Each number is the fact it came from

    The checks

    • Boise, late OctoberIn your facts · Profile
    • Done by one of our 3 registered nursesIn your facts · About us
    • 45 minutes, $149In your facts · Treatment menu
    • No downtimeCaught · rewritten without itRecovery varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
    • Comes with a take-home serumIn your facts · Aftercare card

  4. You review it

    The post waits in one review queue. Approve it, edit it, ask for a change in your own words, or reject it with a reason. Nothing is scheduled until you approve.

    Instagram · Tue, Oct 13, 9:00 AM · Fall HydraFacial Refresh

    Your skin notices the dry air before you do.

    Waiting for you

    Illustrative example: the review card, drawn

Checked before you see it

What Oocta won’t say for you.

Some words get a business into trouble. Oocta checks every concept and every post for them, and for anything your facts don’t support.

Claims Oocta won’t write for med spas

If a draft uses one of these, the check fails and names the reason, and the post is rewritten without it.

  • “guaranteed”Results can't be guaranteed. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “FDA”FDA approval/clearance claims must match the device or product exactly; leave them to the provider.
  • “painless”Sensation varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “permanent”"Permanent" results are rarely true (e.g. laser hair removal is "reduction"). Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “lasting results”How long results last varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “cure”Treating or curing a condition is a medical claim. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “no downtime”Recovery varies by person. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “no side effects”Every treatment has possible side effects. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “risk-free”No procedure is risk-free. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “100% safe”Absolute safety claims are not substantiable. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “clinically proven”Needs a specific study behind it; cite it or drop the claim.
  • “instant results”Outcome timing varies. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “look years younger”A specific age-reversal promise is an outcome claim. Medical outcome claims need clinical substantiation; a med spa or salon ad cannot promise them.
  • “scientifically proven”Needs a specific study behind it.
  • “doctor recommended”Needs a real, named endorsement.

Rankings and superlatives, only with proof

These pass only when your own facts say so, for example an award you list on your website.

  • “#1”A ranking claim needs a named source.
  • “best in”An unverifiable superlative ("best in town").
  • “world-class”An unverifiable superlative.
  • “award-winning”Name the award, or drop the claim.
  • “lowest price”A price comparison claim needs to be provable.
  • “cheapest”A price comparison claim needs to be provable.

And for every post

  • A price, a number, a date or a promise that isn’t in your facts fails the check. Oocta rewrites the post once without it; if it still doesn’t pass, the post is dropped and you aren’t charged for it.
  • A quote from a customer goes out without the customer’s name. Oocta can’t always tell who wrote which review; you can add a name in review when you’re sure.
  • Under Autopilot, a post that quotes a price, or makes a claim Oocta couldn’t find in your facts, still waits for you.
  • Under Autopilot, a post that makes a results claim still waits for you, even when your facts support it.

These checks run before your review. They are a screen, not legal advice, and you approve every post before it goes out.

The rest of the loop

Then it goes out, and comes back.

Once you approve, Oocta publishes at the time you picked, and likes, comments, shares and reach come back from each platform. How the whole loop works, including when Autopilot can post without asking, is on one page.

How Oocta works

Start with one offer

Start with what you want to promote.

Tell Oocta what you’re promoting. It plans the campaign from what you already have and brings every post to you first.

Start your first campaign

7-day trial · card required · cancel anytime