For restaurants
From the chalkboard to the feed.
Oocta writes from your menu, your hours and what regulars say, plans the posts around a special and the day it ends, and brings each one to you to approve. It won’t promise a plate your kitchen can’t keep safe.
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An example campaign
Weekend smoker
Today’s chalkboard, the hours card and a note from the pit. Here is one campaign, from the facts to the post waiting for review.
Illustrative example: Saltgrass Kitchen, a smokehouse in Boise
Your facts go in first
Oocta starts from what the business already has: your chalkboard, your hours card, a review from a regular. Each fact keeps the place it came from.
Today
Green chile pork shoulder
$19
Hours
- Thursday to Saturday
- 11 am until it runs out
Kitchen notes
“On the smoker the night before. 14 hours over oak.”
from the pit
Facts, numbered
- 1Green chile pork shoulderChalkboard
- 2$19 a plateChalkboard
- 314 hours over oakKitchen notes
- 4Pickled red onion, corn tortillasMenu
- 5Thursday to SaturdayHours card
- 6From 11 until it runs outHours card
- 7“Worth the drive for the pork.”A review
- 8We’ll hold a plate if you replyYour note
The facts become a brief and concepts
The brief names the goal, the offer, who it’s for, the proof and the ask, each pointing at the facts behind it. Concepts are checked against the brief before you see them, and you pick the ones that go ahead.
The brief · Weekend smoker
- Goal
- Fill the weekend
- Offer
- Green chile pork shoulder, $19 a plate facts 1, 2
- Who
- Locals who plan Friday dinner on Thursday fact 5
- Proof
- 14 hours over oak, and what regulars say facts 3, 7
- Ask
- Reply to hold a plate fact 8
Concepts
- Fourteen hoursyou picked this one
- We’ll hold a platematches brief
- On the sidematches brief
- Thursday is herematches brief
The posts are written, then checked
Every phrase that states a fact points at the fact it came from. Before the post reaches you, each claim is checked against the facts and against what this kind of business may not promise.
The post · Instagram
14 hours over oak.
Today on the board: 1green chile pork shoulder, 2$19 a plate. It spends 314 hours over oak and comes with 4pickled red onion and warm corn tortillas. We’re open 5Thursday to Saturday, 6from 11 until it runs out. One regular put it simply: 7“Worth the drive for the pork.” 8Reply and we’ll hold a plate for you.
Each number is the fact it came from
The checks
- 14 hours over oakIn your facts · Kitchen notes
- $19 a plateIn your facts · Chalkboard
- Thursday to SaturdayIn your facts · Hours card
- Gluten-free tortillasCaught · rewritten without itFDA "gluten-free" labeling has a legal threshold; a shared kitchen rarely meets it. Say "made without gluten" only if true.
- Pickled red onion, corn tortillasIn your facts · Menu
You review it
The post waits in one review queue. Approve it, edit it, ask for a change in your own words, or reject it with a reason. Nothing is scheduled until you approve.
14 hours over oak.
Waiting for youIllustrative example: the review card, drawn
Checked before you see it
What Oocta won’t say for you.
Some words get a business into trouble. Oocta checks every concept and every post for them, and for anything your facts don’t support.
Claims Oocta won’t write for restaurants
If a draft uses one of these, the check fails and names the reason, and the post is rewritten without it.
- “gluten-free”FDA "gluten-free" labeling has a legal threshold; a shared kitchen rarely meets it. Say "made without gluten" only if true.
- “nut-free”Allergen-free claims are a safety promise; cross-contact makes them hard to keep.
- “allergen-free”Allergen-free claims are a safety promise; cross-contact makes them hard to keep.
- “certified organic”Needs actual USDA organic certification.
- “scientifically proven”Needs a specific study behind it.
- “doctor recommended”Needs a real, named endorsement.
Rankings and superlatives, only with proof
These pass only when your own facts say so, for example an award you list on your website.
- “#1”A ranking claim needs a named source.
- “best in”An unverifiable superlative ("best in town").
- “world-class”An unverifiable superlative.
- “award-winning”Name the award, or drop the claim.
- “lowest price”A price comparison claim needs to be provable.
- “cheapest”A price comparison claim needs to be provable.
And for every post
- A price, a number, a date or a promise that isn’t in your facts fails the check. Oocta rewrites the post once without it; if it still doesn’t pass, the post is dropped and you aren’t charged for it.
- A quote from a customer goes out without the customer’s name. Oocta can’t always tell who wrote which review; you can add a name in review when you’re sure.
- Under Autopilot, a post that quotes a price, or makes a claim Oocta couldn’t find in your facts, still waits for you.
These checks run before your review. They are a screen, not legal advice, and you approve every post before it goes out.
The rest of the loop
Then it goes out, and comes back.
Once you approve, Oocta publishes at the time you picked, and likes, comments, shares and reach come back from each platform. How the whole loop works, including when Autopilot can post without asking, is on one page.
Start with one offer
Start with what you want to promote.
Tell Oocta what you’re promoting. It plans the campaign from what you already have and brings every post to you first.
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